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Interviews that Kerry Hopkins has secured for clients
About Kerry Hopkins - Chief Executive
If you're thinking about hiring a broadcast PR coach, a broadcast PR agency to get you on TV and radio or getting TV media trained, then you will want to know that the people that you're hiring from are successful. So with that in mind, let me tell you about Kerry Hopkins who founded Broadcast Ready in 2013 and is strategic corporate communications and marketing advisor specialising in broadcast communications. Kerry gained first-hand experience as a TV journalist with the RTS Award-winning shows at ITV News and BBC TV News. She is a highly proficient media trainer and broadcast PR coach.
Kerry Hopkins is one of the UK’s top broadcast PR professionals to get outstanding results for her clients, with 20 plus years’ experience of TV and radio news journalism and corporate communications for 22 FTSE 100/FTSE 250/NASDAQ/NYSE listed companies working with CEO’s, directors, Members of Parliament, Lords, British royalty, professors, doctors, universities and A-list sports stars and actors.
Kerry gets results that go beyond media exposure for her clients. She works on their annual strategy, advises them, gives marketing and sales strategies and advice, carries out messaging workshops and media trains them to be broadcast-ready experts and thought leaders on television, radio, online and in print. She provides a 1-2-1 broadcast PR coaching service with experts directly to represent themselves, with PR's to increase their broadcast PR skills, and also runs a live broadcast PR group training course.
Kerry was a key player in the launch of the campaign ‘Expert Women’ in 2013 and has actively worked with journalists since then to put more female and male experts on the news. She has launched her own ‘Broadcast Ready Expert Women’ campaign, and the company’s work in this space is endorsed by UNESCO and is an official partner of the BBC 50:50 Project. Kerry was also invited to be a judge on UNESCO’s global initiative called ‘Women Make The News’.
Kerry organised an event about women on TV in the House of Commons in September 2019 with ITV News’s acting editor on the panel and it was presented by a BBC TV news presenter. Through Broadcast Ready, Kerry’s other events have attracted prestigious panels including a BBC TV newsreader, BBC editor, ITV News editor, Channel 4 news presenter, MP’s, Sky News business editor, Channel 5 News presenter, ITV The Agenda’s Executive Producer and the General Secretary of the NUJ.
Client Case Studies
Our client case studies speak volumes about the quality and success of our work for them
Kerry was commissioned as a highly experienced and successful broadcast PR and former TV journalist to work in the world’s largest PR agency on a global campaign for Samsung’s sponsorship of the London 2012 Olympics. The campaign was astonishingly successful achieving 7,000 articles and hundreds of broadcast pieces of coverage across the world. Here, Kerry directed David Beckham OBE on shoots in London and Los Angeles and Her Majesty The Queen’s Granddaughter Zara Phillips MBE on shoots in London. Kerry directed a media team of 8 PR’s and chose the two external broadcast PR agencies to work with in order to achieve an incredible 250 journalists and 26 UK and international TV news crews to attend the press conference.
This level of high-quality publicity helped Western and emerging economies see the Samsung brand as higher quality. Samsung’s revenues increased as a result of the celebrity and royal association, increased brand awareness, messaging and superb well thought through visionary marketing strategy.
As a result of the sponsorship, marketing and PR campaign, Samsung then knocked Apple off the top-spot to be the world's largest technology company in 2013.
One of the UK's largest owner-owned insurance brokers skyrockets from zero TV media presence to broadcasting to the nation
Simon Lancaster, founder and CEO of SJL Insurance said: “From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation! I would recommend that any individual or business who wants to improve their positive exposure should work with Broadcast Ready PR.”
Simon continued: “We have only been working with Broadcast Ready PR for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. We partnered with Broadcast Ready PR initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website, SEO, strategic partnerships, events, press and broadcast and all of our external communications.”
A leading polling firm hired for the General Election 2015 got 120 interviews
A leading polling and insights firm hired us to embark on their first-ever broadcast PR campaign for the Scottish Referendum in 2014 and the General Election in 2015. We got them got 120 national TV and radio interview opportunities in just a few months across four spokespeople. The whole broadcast, online and print campaign delivered by Kerry Hopkins, meant that the client got a phenomenal 9214% Return On their Investment (ROI).
Journalists who had never heard of them before, now did, their switchboard went into meltdown with new business enquiries and questions from existing customers and their graduate recruitment programme started to attract a better quality graduate.
£19 billion Assets Under Management stockbroking and investment firm in the UK
A £19 billion Assets Under Management stockbroking and investment firm in the UK worked with Broadcast Ready PR over a 14 month period. Broadcast Ready PR got their Chief Investment Officer on TV and radio up to between 2 to 8 times a month. This kind of broadcast PR was a major part of the client’s marketing and PR campaign. During a period of the final 9 months of those 14 months, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. They sold their business for more than they would have been able to, had they tried to sell it prior to Broadcast Ready PR's PR campaign.
Even though the existing brand name would become defunct, there were financial benefits to the Company to continue with the broadcast strategy. It's because by continuing the broadcast strategy and social media that the firm increased its revenue and attracted new customers that increased its overall value when it was being eyed up by other companies to buy it. Over 14 months, we brought 103 TV and radio interview opportunities for their spokeswoman. The Contract with Broadcast Ready PR only came to an end because the firm was acquired by another company in June 2017, and so their broadcast spokesperson went onto a new role.
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Customer Reviews and Press Reviews
Finance & Investments Expert
Head of Newsgathering
What our clients say about us
"Kerry is a consummate professional, with well-rounded experience across all the key PR mediums, she grasps the brief intuitively and is well-tuned into the client. On top of that, Kerry is a real pleasure to work with."
“From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation! I would recommend that any individual or business who wants to improve their positive exposure should work with Kerry Hopkins.
“Today in March 2019, we have only been working with Kerry Hopkins for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. We partnered with Kerry Hopkins company - Broadcast Ready PR - initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website, SEO, strategic partnerships, events, press and broadcast and all of our external communications.”
“Working with Kerry and her team has been invaluable and an eye opening and exciting experience. Kerry is fantastic at her job. I valued Kerry's ability to listen, her attention to detail, and after offering me a detailed consultation - her willingness to expertly develop a meaningful and bespoke media training, coaching and advisory package for me. This helped meet my specific learning needs and improve my confidence in front of the camera and on radio.
"While working with me, Kerry was clear in her directions, honest in her constructive feedback, and showed a energising willingness to work with me. Through her patience and encouraging interpersonal style she helped me to step outside my comfort zone and into the world of media.
"Since working with @KerryHopkinsTV I have been on BBC 10 O'Clock News, BBC News Channel, BBC London TV News, BBC London radio, BBC Radio 4 Today programme, the Metro newspaper many times, the Sun newspaper, the Guardian newspaper --- to name a few.
"It is a step that I am glad that I have taken and I am enjoying the experience of seeing where our work together will go I would recommend Kerry to anyone who wanted to really develop their media presence regardless of their level of media experience. I look forward to continuing working with Kerry."
“Kerry Hopkins's company, Broadcast Ready PR, lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Kerry Hopkins brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready! Thank you Kerry because if it wasn't for you, I wouldn't have the media presence that I have!”
“I got on BBC News and Sky News a short time after signing up. Kerry Hopkins provides an excellent service for experts with something to say to a bigger audience, but without the contacts or experience to break into the world of television.”
“Kerry successfully completed her MA, a few years after graduating as a PG Dip student from City, in TV Current Affairs. To get the masters later requires real hard work and commitment as well as brains and Kerry has them all.
"Her film and dissertation was on Women in TV Comedy and she got funny, imaginative interviews, door stepping Ian Hislop, and with access to commissioning editors at high levels. Kerry is a great worker, capable of really original stuff and unexpected thinking. But she is also down-to-earth and straightforward and comes up with original ideas."
“My client, leading businesswoman Nikki King OBE, former MD and now Honorary Chairman of Isuzu Truck UK, has only been working with Kerry Hopkins since January and she has already been lined up for BBC News and Sky News to discuss the budget. I would not have got Nikki on these programmes without Broadcast Ready PR and I strongly recommend their services to other PR agencies and major corporations.”
“We are really delighted to work with Kerry Hopkins. We’ve worked very closely with Kerry and her team over the past six to nine months, and we’ve had fantastic results.”
“Kerry Hopkins has been very proactive in alerting us to new opportunities and we have secured TV news interviews as a result of this. This raises the profile of the Royal Aeronautical Society and shares our members’ knowledge and expertise.”
“I appreciate the role that Kerry Hopkins has performed that has resulted in TV news and online video interviews. In my case it has introduced me to a new generation of journalists who could not be expected to know me from my commentaries on earlier crises in the Middle East.”
“Kerry has helped me improve the profile of our company by securing me for the Papers Review on Sky News as well as introducing me to some extremely useful networking organisations which has resulted in on-going contracts. She is extremely honest. If she feels something isn’t right she will say so. She doesn’t take your money if she doesn’t think she can help, so the advice and backup you get is great value and very successful.”
“Through Kerry Hopkins, I’ve had more broadcast media opportunities than I have had in the past year – all in within one month. Kerry’s a whirlwind of energy who is passionate about interviewing her clients to improve their skills. With her guidance and training sessions, I feel so much more confident.”
"Kerry is not just an interesting and strong person to be around, she is also charming, funny and engaging--a real people person. She is a positive force and a great leader. Kerry is in the top of the UK's most connected communications' professionals in the broadcast PR industry. It is a pleasure working with her.”
"As our primary interface for the Cisco European PR team, Kerry brought both creativity and a considered approach to the account. She brings an understanding of the consumer side of technology to bear which was particularly helpful in making complex subjects and concepts understandable to a media audience. She is a consummate professional and has great media relationships.”
"I found Kerry a hard-working, enthusiastic and capable colleague with a close eye for detail and a determination to deliver results.”
"Kerry is a determined and well-organised professional who consistently delivers. She is passionate about what she does and was a tremendous help in bringing in much-needed material from the ITV regions for the bulletins."
"Kerry is a great strategic thinker with creative ideas and great delivery.”
"I was delighted to have the opportunity of working with Kerry. She is a consummate professional with an eye for spotting a story where others might not.”
"I first met Kerry at during preparations of O2's sponsorship of North Pole Solo 2002. My involvement was as expedition photographer and expedition spokesperson hence my close involvement with JCPR and Kerry.
"The media coverage of the expedition went global and the PR return based on advertising placement of O2's sponsorship was some 40 times more than the original investment! Kerry's help and guidance during this fast-paced event was attentive, concise and spot on. We continue to keep in touch and liaise on projects.”
“Thanks for an excellent media training session today. Great to see you in action. You really know what you’re doing here. Great choice of team too.”
Schedule a call with Kerry Hopkins
What Journalists Say About Us
"It’s great to have a ‘one-stop-shop’ for interviewees who are ready, willing and able to talk in an engaging way on camera"
"Broadcast Ready PR has been really great for me in the past year, at coming forward with some great guests, particularly women, on stories that I’m working on day to day and having someone that just brings me an expert guest, is really helpful."
“Broadcast Ready PR is an excellent resource for journalists – especially for those seeking to widen out the number of contributors they use. It offers a good range of diverse voices on different subjects. Kerry is fantastic to deal with and has a can do attitude – she’s always happy to help. She’s especially passionate about diversity and increasing the number of women guests used by broadcasters”
Company includes broadcast PR into marketing strategy for the first time – as a result they got an extra £1 billion/$1.3 billion of AUA in just 9 months
https://www.youtube.com/watch?v=9wLb-vNaFOY&t=6s This week I am talking to Michelle McGrade. Michelle was instrumental in helping her company increase its revenue by £1 BILLION/$1.3 BILLION US dollars in about 9 months, as she was the face of the company, the main...
Do you get a Return on Your Investment in broadcast PR by going on TV as an expert? Let’s find out from Broadcast Ready client, Dr Roberta Babb
Broadcast Ready PR are now official BBC 50:50 Project partners We are delighted to announce that we are now an official partner of the BBC 50:50 Project.The aim is for all the panellists at our events to have 50% men on them, and 50% women on them....
We are delighted to have the recent FTSE 100 / House of Commons story that was announced by the non-profit Broadcast Club that our CEO Kerry Hopkins runs, printed in the Newark Advertiser newspaper.
Boothroyd Room, Portcullis House: The audience of 80 people included FTSE 100 companies, PR agencies, MEPs, MPs, national news journalists, students, professionals and academics. Left to right: BBC TV News anchor Simon McCoy, Broadcast Club founder and...
Press Release 3rd September 2019 76% of companies in the FTSE 100 would not say how many female broadcast spokespeople they have, which raises questions about why they are not being transparent 14 companies filled in the survey and the majority of those had high...
Simon Lancaster, founder and CEO of SJL Insurance said: “From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded...
Do you remember our last newsletter where we said Dr Roberta Babb was our Star Expert and one to watch? This is our next newsletter and Boom! we are thrilled to get Dr Roberta Babb, Third Eye Psychology, her very first TV news interview. And she went straight to the...
Simon Lancaster, founder and chief executive of SJL Insurance, notched up 10 national TV and radio appearances in one hectic day last month – one day that propelled him and his company to the forefront of the UK’s business and political community. Introduced on...
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