The Broadcast Ready Expert Women campaign helps increase the pool of expert women for journalists to choose from. The campaign is results driven – not just talk – which means we work with journalists to secure interviews on the news for our Broadcast Ready Expert Women.
The BBC, ITV News, Channel 4 News, Sky News and 5 News are being monitored on a monthly basis as part of an initiative called Expert Women. Professor Lis Howell, the director of broadcasting at City University who held editorships at GMTV and Sky News, and Lisa Campbell, the (now former) editor of Broadcast magazine, founded Expert Women. The co-founders presented a pledge to British broadcasters that 30% of the experts on their programmes should be female experts, Channel 4 News and Sky News were the first to sign it. ITN ITV News and BBC News have their own internal Expert Women initiatives that we support, alongside initiatives of other broadcasters.
Now that figure across The BBC, has risen to 50%.
What’s vital here is that corporations select good female experts as their company spokespeople, as well as males. It’s essential that the public relations departments put in a continued effort over many years ensuring that they are putting forward expert women to get on air. The more broadcast interviews experts do, the better they should get at it, Jeremy Corbyn was an example. He didn’t used to be very good on TV at all, until he got a lot of practice at them during the General Election. If this campaign is sustained over just a few years, it will just be a vogue trend rather than evolutionary change. So, if you want to be part of an evolutionary change for yourselves, your generation and generations to come including your daughter(s) if you have one, we need to act now – not just discuss it.
How should we act? Corporations and broadcasters need to financially invest time and money into achieving the goal. Contact Kerry Hopkins for strategic counsel and a plan.
Expert Women Media Training
Does you organisation have women who you feel should have more media exposure because they’re great experts with the potential to be exceptional orators on TV and radio? Broadcast Ready is a new type of media training company, aimed at getting them in front of a microphone and has it’s own unique Expert Women initiatives set up to support the broadcasting industry.
We’re specialising in helping Expert Women become the top go-to spokespeople as broadcasters increasingly demand female experts on their programmes. Leading broadcasters such as Sky News and BBC News have pledged to get half the experts on air to be women, as part of the Expert Women initiative. The BBC, with agenda-making programmes such as Radio 4’s Today and the Ten O’Clock News, is under increasing pressure to have more women on its programmes.
Do you want to be ready to face the broadcast media with confidence? Do you want to get your message across in a sure fire style that could mean they’ll phone you back to get you on air again, and again? Do you want to be in with a chance as being one of the ‘go-to’ experts like the ones you often see on TV or radio news again and again?
But does facing Laura K fill you with fear? Or do you go on TV and never get called back again?
Broadcast Ready’s TV and radio journalists make sure that the right people from your organisation are media trained in a way where we also focus on performance. Fill in the application form now.
In previous roles, it was our job to protect the reputations of the biggest companies in the world. In fact, we did represent two of the biggest companies in the world when they were at Number One when we worked in their PR team.
In addition to that, we also worked on a sector’s number one brand too. e.g. the world’s largest news broadcaster, the world’s largest media entertainment company etc.
So we know how important it is for you to try and protect your own brand.
If you’re from a brand, please call us for more details.