Why Broadcast Ready PR

We are an independent full-service communications consultancy specialising in broadcast communications, reputation management, Board level strategic counsel, media relations, media management and media training.

Client Case Studies

Our client case studies speak volumes about our work.

Broadcast Ready were hired for the General Election 2015 by a leading poll firm and as a reslts, tehy got 120 national TV and radio interview opportunitiees in five months across four spokespeople.

One of the UK’s largest owner-owned insurance brokers skyrockets from zero TV media presence to broadcasting to the nation.

Simon Lancaster, founder and CEO of SJL Insurance said: “From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation! I would recommend that any individual or business who wants to improve their positive exposure should work with Broadcast Ready PR.”

Simon continued: “We have only been working with Broadcast Ready PR for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. We partnered with Broadcast Ready PR initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website, SEO, strategic partnerships, events, press and broadcast and all of our external communications. ”

A leading polling firm hired for the General Election 2015 got 120 interviews.

Another case study is about a leading polling firm, whereby we were hired for the General Election 2015 got 120 national TV and radio interview opportunities in five months across four spokespeople. The whole broadcast, online and print campaign received £4,051,731 Return on Investment in Advertising Value Equivalent (AVE).
Broadcast Ready were hired for the General Election 2015 by a leading poll firm and as a reslts, tehy got 120 national TV and radio interview opportunitiees in five months across four spokespeople.
Broadcast Ready were hired for the General Election 2015 by a leading poll firm and as a reslts, tehy got 120 national TV and radio interview opportunitiees in five months across four spokespeople.

£19 billion Assets Under Management stockbroking and investment firm in the UK

A £19 billion Assets Under Management stockbroking and investment firm in the UK worked with Broadcast Ready PR over a 14 month period. Broadcast Ready PR got their Chief Investment Officer on TV and radio up to between 2 to 8 times a month. This kind of broadcast PR was a major part of the client’s marketing and PR campaign. During a period of the final 9 months of those 14 months, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. They sold their business for more than they would have been able to, had they tried to sell it prior to Broadcast Ready PR’s PR campaign.

Even though the existing brand name would become defunct, there were financial benefits to the Company to continue with the broadcast strategy.  It’s because by continuing the broadcast strategy and social media that the firm increased its revenue and attracted new customers that increased its overall value when it was being eyed up by other companies to buy it.  Over 14 months, we brought 103 TV and radio interview opportunities for their spokeswoman. The Contract with Broadcast Ready PR only came to an end because the firm was acquired by another company in June 2017, and so their broadcast spokesperson went onto a new role.

What our clients say about us

"Kerry is a consummate professional, with well-rounded experience across all the key PR mediums, she grasps the brief intuitively and is well-tuned into the client. On top of that, Kerry is a real pleasure to work with."

David Burrows

Managing Director, Business Strategy, Worldwide Affairs, Microsoft

“From the very first moment I met with Kerry Hopkins I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation! I would recommend that any individual or business who wants to improve their positive exposure should work with Broadcast Ready PR.

“Today in March 2019, we have only been working with Broadcast Ready PR for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. We partnered with Broadcast Ready PR initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website, SEO, strategic partnerships, events, press and broadcast and all of our external communications.”

Simon Lancaster

Founder and CEO, SJL Insurance

“Working with Kerry and her team has been invaluable and an eye opening and exciting experience. Kerry is fantastic at her job. I valued Kerry's ability to listen, her attention to detail, and after offering me a detailed consultation - her willingness to expertly develop a meaningful and bespoke media training, coaching and advisory package for me. This helped meet my specific learning needs and improve my confidence in front of the camera and on radio.

"While working with me, Kerry was clear in her directions, honest in her constructive feedback, and showed a energising willingness to work with me. Through her patience and encouraging interpersonal style she helped me to step outside my comfort zone and into the world of media. It is a step that I am glad that I have taken and I am enjoying the experience of seeing where our work together will go I would recommend Kerry to anyone who wanted to really develop their media presence regardless of their level of media experience. I look forward to continuing working with Kerry."

Dr Roberta Babb

Clinical psychologist , Third Eye Psychology

“Broadcast Ready PR lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Broadcast Ready PR brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready! Thank you Kerry because if it wasn't for you, I wouldn't have the media presence that I have!”

Michelle McGrade

Former Chief Investment Officer now NED, Formerly TD Direct Investing and Virgin Money

“I got on BBC News and Sky News a short time after signing up. Broadcast Ready PR provides an excellent service for experts with something to say to a bigger audience, but without the contacts or experience to break into the world of television.”

Dr Steven Fawkes

Director, Energy Pro

“Kerry successfully completed her MA, a few years after graduating as a PG Dip student from City, in TV Current Affairs. To get the masters later requires real hard work and commitment as well as brains and Kerry has them all.

"Her film and dissertation was on Women in TV Comedy and she got funny, imaginative interviews, door stepping Ian Hislop, and with access to commissioning editors at high levels. Kerry is a great worker, capable of really original stuff and unexpected thinking. But she is also down-to-earth and straightforward and comes up with original ideas."

Professor Lis Howell

Former Director of Broadcasting, City University London

“My client, leading businesswoman Nikki King OBE, former MD and now Honorary Chairman of Isuzu Truck UK, has only been on Broadcast Ready PR since January and she has already been lined up for BBC News and Sky News to discuss the budget. I would not have got Nikki on these programmes without Broadcast Ready PR and I strongly recommend their services to other PR agencies and major corporations.”

Nikki King OBE

Former Chairwoman, Isuzu Truck UK

“We are really delighted to work with Broadcast Ready PR. We’ve worked very closely with Kerry and her team over the past six to nine months, and we’ve had fantastic results.”

Ghost client

Director, Political polling and research company

“Broadcast Ready PR has been very proactive in alerting us to new opportunities and we have secured TV news interviews as a result of this. This raises the profile of the Royal Aeronautical Society and shares our members’ knowledge and expertise.”

Emma Bossom

Head of Press and PR, Royal Aeronautical Society

“I appreciate the role that Broadcast Ready PR has performed that has resulted in TV news and online video interviews. In my case it has introduced me to a new generation of journalists who could not be expected to know me from my commentaries on earlier crises in the Middle East.”

Professor Rosemary Hollis

Department of International Politics, City University London

“Kerry has helped me improve the profile of our company by securing me for the Papers Review on Sky News as well as introducing me to some extremely useful networking organisations which has resulted in on-going contracts. She is extremely honest. If she feels something isn’t right she will say so. She doesn’t take your money if she doesn’t think she can help, so the advice and backup you get is great value and very successful.”

Diana Mather

Director, The English Manner

“Through Broadcast Ready PR, I’ve had more broadcast media opportunities than I have had in the past year – all in within one month. Kerry’s a whirlwind of energy who is passionate about interviewing her clients to improve their skills. With her guidance and training sessions, I feel so much more confident.”

Gina Miller

Director and Brexit High Court claimant, SCM Direct

"Kerry is not just an interesting and strong person to be around, she is also charming, funny and engaging--a real people person. She is a positive force and a great leader. Kerry is in the Top 5 of the UK's most connected communications' professionals in the broadcast industry. It is a pleasure working with her.”

Veronika Monell

CEO, Jump Start NOW

"As our primary interface for the Cisco European PR team, Kerry brought both creativity and a considered approach to the account. She brings an understanding of the consumer side of technology to bear which was particularly helpful in making complex subjects and concepts understandable to a media audience. She is a consummate professional and has great media relationships.”

Marc Musgrove

Director of Corporate Communications, Cisco

"I found Kerry a hard-working, enthusiastic and capable colleague with a close eye for detail and a determination to deliver results.”

Alan Hayman

Former ITV Morning News Programme Editor, ITV News

"Kerry is bright, fun and as a journalist is a real professional who knows what she's doing and does it very well.”

 

Tim Rogers

Former TV Journalist, ITV News

"Kerry is a determined and well-organised professional who consistently delivers. She is passionate about what she does and was a tremendous help in bringing in much-needed material from the ITV regions for the bulletins."

Mark Cue

Former Producer, ITN Productions

"Kerry is a great strategic thinker with creative ideas and great delivery.”

David Alder

Chief Marketing Officer, University of Plymouth

"I was delighted to have the opportunity of working with Kerry. She is a consummate professional with an eye for spotting a story where others might not.”

Frankie Lambert

Former Account Director, Text 100

"I first met Kerry at during preparations of O2's sponsorship of North Pole Solo 2002. My involvement was as expedition photographer and expedition spokesperson hence my close involvement with JCPR and Kerry.

"The media coverage of the expedition went global and the PR return based on advertising placement of O2's sponsorship was some 40 times more than the original investment! Kerry's help and guidance during this fast-paced event was attentive, concise and spot on. We continue to keep in touch and liaise on projects.”

James Finlay

Photographer, JamesFinlay.com

“Thanks for an excellent media training session today. Great to see you in action. You really know what you’re doing here. Great choice of team too.”

Jacqueline Abbott-Deane

Director, Tactix

What journalists say about us

“It’s great to have a ‘one-stop shop’ for interviewees who are ready, willing and able to talk in an engaging way on camera”

 

 

 

 
 

Angus Walker,

Correspondent, ITV News

“Broadcast Ready PR has been really great for me in the past year, at coming forward with some great guests, particularly women, on stories that I’m working on day to day and having someone that just brings me an expert guest, is really helpful.”

 

 

Naomi Kerbel,

Bloomberg Television

“Broadcast Ready PR is an excellent resource for journalists – especially for those seeking to widen out the number of contributors they use. It offers a good range of diverse voices on different subjects. Kerry is fantastic to deal with and has a can do attitude – she’s always happy to help. She’s especially passionate about diversity and increasing the number of women guests used by broadcasters”

A BBC Television News editor