If you think being on TV is the preserve of the fortunate, you would be correct. But getting the right connections can mean you’ve a head start if you are an expert as you could become the broadcast media’s go-to expert. Read on to find out how to get on tv:
One: The Broadcast media want more industry experts
The media’s appetite for experts who can make sense of complex matters and translate them has never been greater. What they are crying out for is more industry experts. They have a lot of journalists, politicians and think tanks to choose from already, they want experts working in industry and commerce.
Two: TV interview training will make you look better than you currently do
- Getting TV interview training will:
- Stop yourself from looking daft
- Stop yourself from excessive criticising your performance afterwards
- Stop yourself feeling fearful
- Stop yourself from never doing it again
- Ensure that you get a message in the interview that will help you achieve your goal whether that be increasing sales or sales enquiries.
Not many people represent themselves in court instead of hiring a lawyer, this is what going on TV without any training is! Going on TV without training will give you less chance of success. Here’s tip no.3 on how to get on TV:
Three: Media training is priceless
You’ll get a podium on TV and radio for your expertise, and authority. In the UK you can’t advertise on the BBC, so getting a prime time slot where you get to have your say is an opportunity money simply can’t buy.
Four: How to get on TV and radio because they need you
Yes, you! Believe it. They want experts who can talk their way around a subject or issue with authority and panache. And you’ll always get a second chance; editors are understanding that you may be nervous during your first interview. Most editors give a third chance too. But after, if you still keep messing up on air, you will be banned from the programme as a guest expert and not invited back. Who knows who else may be listening if the editor says it in a meeting full of other editors from the same channel. Do you really think that’s a risk worth taking for the sake of investing a few grand in yourself and your business?
Five: It’s a life skill…especially as life is currently on Zoom alot too
Becoming the broadcast media’s go-to expert in your field can improve your confidence, which can benefit your life in other areas too. Some of my clients have gone on to have amazing lives on Zoom video calls presenting to 100 people at once. That confidence has translated into six figures in sales of consulting fees of said Zoom video call.
Six: No more huge advertising spend
Some companies don’t even need to advertise, or very rarely, because their experts are always on TV. They think spending $15.00 on Google AdWords is a good idea and that’s their only marketing strategy. We would bet that if you got on TV regularly, you would get a way better return on your investment dollar for dollar compared.
We know as we have worked with clients who have. One client spent five figures and got nine figures returned on their investment 9 months later by allowing their Chief Investment Michelle McGrade to go on TV and radio 100 times in 9 months.
Seven: Your PR strategy demands it (or it should do)
Media training has long been seen as a PR add-on. Not any longer.
With so many different ways of making your experts heard and seen, from being part of a YouTuber vlog to appearing on national television, having on-air media training is not a luxury, it’s essential.
It beggars belief that any in-house PR doesn’t find a budget to spend on spokespeople, yet the marketing division is spending 98 times that amount on a one off advert in a newspaper!
Eight: It’s not enough just to be an expert
You know your company, you know your clients, and you can talk about them (and to them) all day.
But getting your message across, when sometimes you have just 2 minutes of airtime, means being prepared.
Media training will teach you how to make sure your company gets noticed, and fast, and for all the right reasons.
Nine: It can help you stay focused
Media training can help your experts stay on topic and even how to reclaim, or rescue an interview which has gone off topic.
It can also teach your experts how to communicate non-verbally. To refine
Ten: Because no one really cares about your campaign
Because journalists don’t care whether you get your message across, they want to cover their story and move on.
Media training will teach you the techniques you need to deliver the message and to make sure also your expert gives the journalist what they want; which means your expert becomes their go-to guest on the subject.
Ready to learn how to get on TV & start your media training?
The Broadcast Academy and Broadcast Ready can show you:
- How to get on TV and be a credible guest
- Experience being interviewed up to three times by a TV or radio journalist
- Get vital intonation training to give you the edge
- Test drive in the safety of your home in what it will feel like being an expert on the news
- You’ll receive tips to take home with you as homework and ongoing practice plus an assessment as to whether you need more coaching before you go on TV or are ready now.