Broadcast Ready was established on the 15th of August 2013 and launched on the 18th December 2013. Broadcast Ready is three things. It’s a digital media platform for journalists to search videos of broadcast-ready experts to invite on their shows. It’s a consultancy that puts our clients’ needs first and carries out proactive publicity, communications, reputation management, crisis communications, and strategic counsel. Thirdly, Broadcast Ready media trains experts to be guests on TV and radio.
Founder of Broadcast Ready, Kerry Hopkins, is a strategic advisor, offering print and online, and specialising in broadcast communications. She is an experienced broadcast journalist who has worked at ITN ITV News and BBC TV News. Kerry is the inventor of the world’s only video-only database of verified broadcast experts for the news at broadcastready.co.uk that journalists from the likes of CNN, the BBC and ITN use.
Kerry’s past achievements include directing all media relations and content for Samsung for a large press conference with Samsung Ambassadors David Beckham OBE and Zara Philips MBE, for the London 2012 Olympics. Managing a media team of 8 PR’s, 250 journalists and 26 UK and international TV news crews attended. Kerry can be hired by broadcast news programmes as an Expert Women broadcast news consultant.
Companies and people Kerry has worked with include: David Beckham, Her Majesty the Queen’s granddaughter Zara Phillips, Schroders plc, EY, GlaxoSmithKline, Conservative Party MP’s, Labour Party MEP’s, Accenture, Microsoft, Samsung for London 2012 Olympics, Cisco Inc, O2 plc, TD Direct Investing, JPMorgan Asset Management, Gina Miller Brexit course case winner and finance expert, McCarthy Denning Ltd law firm, Trading Standards Institute, The Walt Disney Company, ABC Studios’, ABC News Programming, Walt Disney Pictures, Miramax, Disney Pixar, Touchstone Pictures, The Disney Channel original movies and series, Chrysalis, adidas, ITN Productions, editor of the Guinness World Records Book, SJL Insurance, Celebrity Eclipse cruise ship, the National Lottery, CEO’s in the FTSE 100 and FTSE 250, Chair of Isuzu Truck UK, the England Rugby squad, Manchester United Football Club, Arsenal, Aston Villa and Chelsea Football Club, property firm, energy firm, entrepreneurs, medical doctors and health professionals such as psychotherapists and psychologists, lawyers and SME owners.
Journalism experience: BBC TV News, ITV News, BBC 1 “Watchdog”, Channel 5 ‘The Wright Stuff’, BBC News “HARDtalk”, The Daily Telegraph, BBC 1 “Brassed off Britain”, The Rugby Football Union (RFU), Lincs FM, Oxford Local Radio, BBC 1 “Look North News” and PR Week.
Partner brand experience whilst working in PR: Apple iTunes, PlayStation 3, SeeSaw, YouView, Dell, IBM, Computacenter, HP, Premiership Rugby, DTI, OFT, CAB, ICSTIS, fake goods/piracy organisations, the police, the fire service, London Organizing Committee of the Olympic and Paralympic Games (LOCOG).