Simon Lancaster, founder and chief executive of SJL Insurance, notched up 10 national TV and radio appearances in one hectic day last month – one day that propelled him and his company to the forefront of the UK’s business and political community.
Introduced on BBC Breakfast as an industry leader, Simon’s BBC1 interview on the implications of Brexit for the financial services sector was a prime example of what concentrated effort can achieve, in a very short space of time, to raise the profile of an individual and his or her company.
Simon’s remarkable level of exposure was achieved, with Broadcast Ready PR’ help, because he had ticked every box in terms of preparing to seize the opportunity when it arose. Simon had invested his time and resources in media training, messaging workshops, keeping abreast of news reports on his sector and politics, practising what he needed to say and how to say it. Simon is a textbook example of how overnight fame is seldom achieved without diligent preparation beforehand.
The benefits for Simon’s company of his calmly articulate performance were immediate and dramatic. As one of the UK’s largest independently-owned insurance intermediaries, with clients across the globe, SJL is used to generating interest, but the response to his media blitz was almost off the scale.
Simon Lancaster said: “We partnered with Broadcast Ready PR initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website and all of our external communications. From the very first moment I met with Kerry I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation!”
Simon continued: “We have only been working with Broadcast Ready PR for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. I would recommend that any individual or business who wants to improve their positive exposure should work with Broadcast Ready PR.”