Finance company includes broadcast PR into it’s marketing strategy for the first time – it resulted in them getting an extra $1.3 billion of Assets Under Management 9 months later

Company assets see a $1.3 billion increase

This week I am chatting to top finance expert Michelle McGrade. Michelle was instrumental in helping her company increase its revenue by £1 BILLION/$1.3 BILLION US dollars in about 9 months. Michelle was the face of the company, their senior media spokesperson, and also on the director team,  getting the company through a successful M&A. Michelle is now a NED for M&G Investments and Sainsbury’s Pension Board and is also involved in a number of start-up businesses. Prior to this Michelle was the Chief Investment Officer for Virgin Money.

You can reach Michelle either via LinkedIn or follow her on Twitter @MichelleMcGrade

You can contact me, Kerry Hopkins, via email at [email protected] and my website the Broadcasters’ Academy is where you can see the types of corporations, CEO’s and celebrities I have worked with. You can follow me on Twitter @KerryHopkinsTV

Please visit my Broadcasters’ Academy Facebook page.