TD Direct Investing (formerly TD Waterhouse) a £19 billion Assets Under Management stockbroking and investment firm, received 103 TV and radio interview opportunities for one spokeswoman Chief Investment Officer Michelle McGrade over 14 months. This broadcast campaign received £3,134,550 Return on Investment in Advertising Value Equivalent (AVE). TD Direct Investing was acquired by another company in June 2017 and the Chief Investment Officer has since got a new position as CIO of Virgin Money.
A leading polling firm, for the General Election 2015 got 120 TV and radio interview opportunities in five months across four spokespeople. The whole broadcast, online and print campaign received £4,051,731 Return on Investment in Advertising Value Equivalent (AVE).