Client Case Studies
- TD Direct Investing (formerly TD Waterhouse, part of Toronto Dominion Bank) is a £19 billion Assets Under Management stockbroking and investment firm in the UK. Over the 14 months with Broadcast Ready, we got their Chief Investment Officer, Michelle McGrade, on TV and radio up to 8 times a month. This kind of broadcast PR was a major part of TD Direct Investing’s marketing and PR campaign. During a period of 9 months of those 14 months, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. Yes, you have read that right. What a major success. The Company then sold the business for more than they would have been able to, had they tried to sell it prior to Broadcast Ready’s PR campaign. Over 14 months, we brought 103 TV and radio interview opportunities for their spokeswoman. For the fee the Company paid Broadcast Ready for its services, TD Direct Investing received a £3,134,550 Return on Investment in Advertising Value Equivalent (AVE). The Contract only came to an end because TD Direct Investing was acquired by another company in June 2017, and so the Chief Investment Officer went onto a new role as Virgin Money’s new Chief Investment Officer.
In October 2017, Michelle McGrade, Chief Investment Officer said: “Broadcast Ready lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Broadcast Ready brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready!”
- A leading polling firm,for the General Election 2015 got 120 TV and radio interview opportunities in five months across four spokespeople. The whole broadcast, online and print campaign received £4,051,731 Return on Investment in Advertising Value Equivalent (AVE).